Jan 11, 2017 · Reddish-orange images get twice as much attention as blue images. Images with multiple colors attract more attention than images with just one color. Images that are light receive more likes and shares than dark images. Images with <10% background perform better as visual posts than images with >40% background.Estimated Reading Time: 7 mins
In order to land a spot on a user’s Facebook News Feed, try shifting your scheduling strategy from posting during the most popular times in the workweek to the most effective times. The best window for a workday is 5:00 p.m. to 1:00 a.m. Eastern Time.Estimated Reading Time: 8 mins
Jan 08, 2021 · Facebook Engagement Posts. The Facebook like button is a powerful tool that can increase the visibility of your business immensely. Hence why trying to come up with Facebook posts ideas for likes is incredibly popular these days. One thing that Facebook values most is Engagement.Estimated Reading Time: 8 mins
The best Facebook posts: Stand out Induce engagement Focus on the audience Use the right words Post at the right time Reach a lot of people
To build relationships with social media influencers, you could give them free samples of your products in exchange for support on social media. And if they have a large audience that engages well? The example below is a linked post with a compelling photo. Tell your audience exactly what to expect from the e-course and how it will benefit them. But you should always post it thinking about your audience. In many situations, a customer is going to be more likely to listen to the words of a fellow customer than those of a business. You can use business quotes, success quotes, quotes about different holidays -- the list goes on and on. Down our free social media and blog post scheduling template to keep track of your content publication! Holidays that tie in with a product are ideal. Cross-promote with someone else in your niche Edit In Design Wizard. Use images to make your how-to-guide more eye-catching and try to be comprehensive but not overly-detailed. Use an example of something funny rather than staying too serious. Collage, single image photos, diagrams, questions, links, challenges — I find if we cycle through them all that it helps a lot! Different posts and content can be better for different goals and achievements. Here's an example from Post Planner: This infographic solves the problem of manually posting on social media — and the difficulty of coming up with what to post! We posted the image above on our Facebook page and got lots of engagement. Post about employee accomplishments and how they upheld your values. Through a series of videos, an infographic or an article, you can share some key facts with your customers. Why is this important? If you are seen to have a strong bond with each other, it will only encourage a customer to forge a meaningful relationship with you. Ask your designer to recreate images you find on the web or in Post Planner's viral photo library. It's a visual image that teaches my definition. You can even partner with the creators of the product on a promotion or affiliate deal. People feel good when they can give feedback and share what they know. Use your Facebook posts as an opportunity to recommend pages for them to like. You publish a post on social, probably even hire a designer for great visual, and yes, you pay Facebook for the Ad and then what? Having a fan spotlight is the best way to build credibility and trust. But isn't hiring a designer a little pricey? Sometimes, success is learning to let go of a goal. Talk about your mistakes and failures Edit In Design Wizard. Our mission is to publish authoritative articles, commentary, webinars, and podcasts to help online merchants. On its arrival flight around a hour later, the chopper slammed close Inani shoreline, about 1. These can be really fun Facebook post to add to your calendar. Connect your favorite apps to HubSpot. Post offers that will encourage customers to buy from both you and your partner. But infographics are sharable on every social media platform, so long as you size them appropriately. DigitalMarketer shows off how seamlessly content and social media come together in their Facebook post. If the customer is particularly passionate about your product, speaking about it will come naturally to them and it will make for a great interview. E xposing your Facebook audience to your other profiles shows them that your brand or business is dynamic and interesting! Not only is this good public relations, the fact that you have shared the post is highlighted on the other page, which can lead to more traffic to your page and further increase the chance for engagement. New Hires Got a few new faces on the block? Share a quote from a customer review Keep a very close eye on your customer reviews and turn a great quote into a Facebook post. One thing that Facebook values most is Engagement. If you hire out, you should choose a concept that can be used over and over for your business -- because the time a graphic designer has to put into these images is not cheap. For example, do you have a story of related to your business or niche that can be related to a poor broken egg? Got a few laughs while seeing the Starbucks truck. An article goes into great depth about your product through words, while a video gives an insightful visual display. The increased space makes the post more prominent and gives it a greater sense of importance. Wing Commander retd Shafiqul Islam, the pilot, was among the harmed. Branded posts with your logo and colors Build your brand identity by displaying your logo and signature colors on your posts. That would be a lot of acknowledgement.
Use photos, they say. And be sure to ask questions. Oh — and post at an optimal time. Social media marketing is about the little details. He gathered several images from a blog post to create the image below and found it highly effective, reaching over 80, people. However, discovering which images perform well and why will help you become a smarter social marketer and ultimately help drive engagement. The team at Buffer discovered that posting a stand-alone, self-explanatory image outperforms a photo that needs additional explanation in the description. The image below demonstrates their findings. On the lefthand side, the image needs a caption to make sense, while the photo on the righthand side already tells the story. Discovering what will perform well on Facebook can often be right in front of you. Nobody says it out loud. Here at Unbounce, our Epic Marketing Fail Post performed well in terms of Facebook social shares specifically, so we decided to implement a weekly Monday marketing fail series on Facebook. If you have a blog post your audience is raving about on Facebook, try and turn it into a series on Facebook. Look at what performs well on your other social media channels and think of how you can incorporate it on Facebook. Oftentimes they can be turned into a weekly series or a monthly campaign. Simply Measured said it and a recent EdgeRank Checker study reported the same thing. Both studies found that Engagement per Facebook fan decreased with hashtags and Facebook posts with hashtags had less viral and organic reach , on average, than posts without hashtags. Facebook users are the root of the problem as they are conditioned to scroll through their news feed to receive information versus search for information. When you are using hashtags on Facebook, think carefully about what you are using them for and how you can use them. If your intent is to increase virality and reach, you might not receive the outcome you were hoping for. Cricbuzz , the fastest commentary website for major cricket matches, uses the hashtag facepalm. The strongest and most common power of the Facebook hashtag is its ability to link cross-platform with a campaign or contest. The campaign is present on multiple platforms, encourages people to hashtag sharejoy with their red Starbucks cup and ultimately increases their brand. The fact they increase engagement makes sense since their very definition ties into and derives from social media. It seems silly, but these two, sometimes three character expressions have played a significant role in communication through technology. Emoticons, when used properly and sparingly, can be a great way to express your tone and humanize your brand. And get this, not all emoticons are equal. This graph from Buddy Media shows the interaction rate across each emoticon with :D coming out on top. According to a research study by Buddy Media , if you are asking a question, where you place the question in the post is equally as important as what you are asking. A question that is placed at the end of a sentence is asking your Facebook fans to respond immediately. When you ask a question at the beginning or in the middle of your copy this distracts your fan from answering the question. The example below, although hyperbolic, shows the engagement spike when you pose a question at the end of your Facebook description. So the next time you type a question in your Facebook description pay close attention to the placement of your question in your copy. Does placing a question at the end of your sentence increase your engagement? What type of images does your community respond to? Which type of emoticon, if any, increases engagement? How do people use hashtags and how can you leverage them to make them more effective? The devil is in the details when it comes to Facebook marketing. Do you have any Facebook engagement tactics or insight? Hoping we manage better than Sucks! Have to say, their down fall got me wanting a coffee…discuss! This is great!!! Some of it kind of sounds like common sense when you read it, but I would not have thought of it. Great post! To add on to any of these posts something that a lot of people forget is to continue to interact with the post and your community. If someone leaves a comment, acknowledge them and comment back if there are questions or you feel you should. Many times your own comments help your post and encourages others to interact with you and your brand. You bring up an excellent point Luis. By engaging with your customers you are inviting more people to join the conversation. Wonderful tips. Easy to understand and incorporate into my everyday social media marketing. Thank you.
This is replicating that same acknowledgement on Facebook. Imagine scrolling down through lots of uninteresting posts and then seeing a picture that you think you recognize, but also realizing it looks quite different. You can work to get genuine audience and customer input on business decisions. It's crazy how many business owners don't know that Google owns YouTube. Cross-promote with someone else in your niche Edit In Design Wizard. First, I would like to thank you for writing this article. Ask them to complete specific tasks to be eligible for the contest, such as: Liking your Facebook page and leaving a comment Following another page of yours Tagging a friend It's a win-win because you get more Facebook engagement and your reader has a chance to win something. Post a customer interview on your page that describes in detail how your product benefitted them. Think about it, if two companies are selling the same product for around the same price, a customer will more than likely decide to purchase from the company that looks like a better brand. It will probably triple your engagement overnight! I have been trying to get more interaction with Facebook for my new business. We posted the image above on our Facebook page and got lots of engagement. So if your business is in a visual industry or niche -- a Contractor, Realtor, or Interior Designer, etc. It could be a story about one of your employees, a co-worker, a product or a customer success story. What type of images does your community respond to? Go live during a product webinar Edit In Design Wizard. I never realized that the placement of the question would make such a difference. Share a quote from a customer review Keep a very close eye on your customer reviews and turn a great quote into a Facebook post. Asking your audience for advice is a great way to boost engagement in a hurry. DigitalMarketer shows off how seamlessly content and social media come together in their Facebook post. And your story will depend on how small your business is. Share photos and videos of industry events Edit In Design Wizard. Conventional wisdom says to only acknowledge Comments. If you have new e-courses or an interview with an industry figure coming up, use your Facebook posts to promote it. People are far more likely to engage with one of your Facebook posts if it ties into something in their own life. A discount for your loyal fans is a guaranteed way to boost customer loyalty. And guess what? Instead of doing that, take pictures showing how your product works — and post those! This could be carried out by giving free access to gated content like an e-book or an e-course. Sales Support Other. Michael Stelzner. Much prefer one big, compelling image. And they help you stand out from the competition. Text and some form of media, either a photo or video is a must. Get Started Now. Including a distinct tagline in your Facebook posts can get your audience to sit up and take notice. Check out these examples: The post above asks members to follow a LinkedIn Group. Many times your own comments help your post and encourages others to interact with you and your brand. Want in? Michael Neuendorff November 8, Brilliant collection of gathered and native wisdom on what works. Learn even more about optimizing your social media strategies with our free social media toolkit. Build and grow stronger relationships on social Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. The Starbucks pic is epic. Our mission is to publish authoritative articles, commentary, webinars, and podcasts to help online merchants. Don't just post a bunch of funny images on your page with no rhyme or reason behind it. Entering the competition means customers will be sharing their stories about how your product or service made a difference to them, so this post is really a double win for you. The hard part is being able to do it consistently. Have an account takeover Edit In Design Wizard. Wonderful tips. Here's an example of a fan spotlight post from Super Coffee: Your fan spotlight posts can mention how your customer found your business and how they've benefited from a relationship with you. A post that shows how you were involved in their success is great for your reputation. A post that elicits positive emotions Edit In Design Wizard. How can I encourage my followers to interact with my posts?
There are million Facebook users, and the average user creates 90 pieces of content each month, according to the company. Filtering through this mountain of content to get your message seen by Fans and their friends can be difficult. Here are 10 Facebook posting strategies that can help increase visibility, improve engagement, and drive more traffic to your ecommerce website. Another study from social commerce company Buddy Media revealed that brands that posted outside of business hours — early morning, at the finish of the work day, and late at night — had engagement rates approximately 20 percent higher than average. Similarly, if you want to encourage comments or shares, ask for them. One company that makes excellent use of this technique is Facebook marketing company Lujure. Enlarge This Image. Lujure instructs Fans to Like its posts, leave comments, and share content. Cater to your Fans by providing special offers, discount coupons, and other content exclusively for them. Social commerce company VendorShop Social reported — in an April blog post — that 76 percent of businesses that were successful in using Facebook to increase sales launched a new product to their Facebook stores first or ran promotions exclusive to Facebook. One easy way to do this is through a new form of advertising called Facebook Offers. One offer — from health and beauty ecommerce company Coastal , which gave fans a free pair of eyeglasses — received nearly , responses, more than 1, Likes, and comments. If you have a post that you really want Fans to see and react to, pinning is one way to achieve that goal. According to Facebook, Promoted Posts increase the potential reach of a given post so an even larger percentage of your audience and the friends of those interacting with your post will see it. Use poll questions to get feedback, recommendations, and learn from your Fans. The ability to highlight posts is another feature merchants can use. Facebook Timeline is divided into two columns. Highlighting a post causes it to span both columns. The increased space makes the post more prominent and gives it a greater sense of importance. Video is highly engaging and involves more of the senses than the written word. The same can be said of images. Thanks to Pinterest, the use of images have become much more prevalent on social networks, including Facebook. In fact, more than million photos are uploaded to Facebook each day, according to Facebook statistics. A blog post by AllFacebook. Doing so gives them the ability to share content from those pages on their own Timeline. Not only is this good public relations, the fact that you have shared the post is highlighted on the other page, which can lead to more traffic to your page and further increase the chance for engagement. Sponsored Stories are posts that you pay Facebook to highlight, increasing the chance others will see them. Pin a post to keep it at the top of your Timeline. Highlighting posts give them more prominence and visibility. Sharing posts from other pages can increase traffic and engagement. Walmart, Prime Members, E. Ecommerce Product Releases: September 16, Ecommerce Shipping Benchmarks Shippo. We are an independent, family-owned, online magazine in Traverse City, Michigan, U. We are not affiliated with any ecommerce service, platform, or provider. Our mission is to publish authoritative articles, commentary, webinars, and podcasts to help online merchants.